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Let's Work Smarter,
Not Harder.

Because the last thing you want to be saying is this...

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This is your go-to resource to help you manage your next marketing project's resources and team even better.

Hey Start-Ups, Entrepreneurs, and Small Businesses - Now's not the time to be guessing.

Wouldn't it be great to know why you are:

  • Blowing through your budget

  • Going over schedule

  • Feeling like the project missed the mark

  • Every conversation feels like a negotiation 

It's time for things to get a whole lot easier.

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What we've got for you,

a step-by-step handbook, jam-packed with the accumulation of our 25+ years of experience working with EVERY type of project, client, and creative consultant.

Think of it as a Coles Notes™ for your next creative project.

Your go-to resource for:

  • Running a creative project as smoothly and effortlessly as possible

  • Understanding what resources are really needed

  • Learning how to hire the right people

  • Protecting yourself from fraud + failure

  • Increasing teams collaboration

  • Reducing your stress, worry, and frustration

  • Giving you clarity and insight into what's needed for best outcomes

  • With no jargon or marketing-speak, and no filler (AKA No BS)

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We built it to stop hearing the stories...

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  • Hired an online designer for a logo only to realize too late that it was a copy of another businesses identity

  • Hired a friend and are not speaking with them anymore

  • Asked your designer for your logo only to find out their hard drive crashed and they don’t have it anymore
     

  • Heard "We'll deal with that later" as they set themselves up to ask for more money later to compensate for "poor planning".

  • Had to re-print a brochure or product catalog because your web address was incorrect

  • The marketer started working for a competitor as there was no industry exclusivity contract.

The last thing we want is for you to be another bullet on that list.

In our 2500+ projects, we determined the key to repeated success is not only the creative ideas and their execution but the people that drive each step of the creative process, but...

The success of a project is sometimes a balancing act between all parties - all of which have to be aligned or else they fall in here...

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Don’t stress, we've got you.

We understand that you don't do these types of projects every day, but hey you found us, and you’re in the right place.

Use it before starting any:

Branding

Marketing

Email Campaigns

Packaging

Digital Ads 

Website Design

Really any project where you need to hire a creative.

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OK, We'll keep this short and get right to the goods.

because you don't want to do another project without it.

AVAILABLE NOW

THE HANDBOOK

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INCLUDES:

  • Walkthrough of our insights

  • Overview project checklist

  • Time tested tips

  • Glossary

  • Links to our vetted tools and resources

  • Project “Red Flags”

  • "If you ONLY, do these things" list

  • Read time: 45min

Marketing + Branding Edition
Digital Download

$12

HOW WE BUILT IT FOR YOU

The Guide

We started by focusing on the simple, but important things.

The ones that could make or break a project or team, and presented in a way to show you what you need to know quickly, simply, and effectively.

EACH SECTION BUILDS ON THE ONE BEFORE

1. THE PREP

Understand what is needed for a great Project Scope, Key Messaging, Research, and Project Planning and those important Metrics.

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2. THE PROCESS

Gets you prepared for hiring the right person, the best practices for collaboration reviews, and feedback, contracts, confidentiality and payment terms.

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3. THE POST

How to properly close out the project with the understanding of the ownership of assets, back-up storage, and security.

Sometimes those “little details" have special talents in creating big problems!

So we added 2 critical sections into the handbook to help you
see and react to potential bad situations long before they materialize:

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RED FLAGS

Our most important insights and experiences called out, the of things you shouldn't ignore or go beyond until resolved.

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If you ONLY do
these things..." 

Not everything is necessary, but these are the bare minimum things you need take into consideration to make your project a success.

COMING SOON + LAUNCHING 2021

They Asked, We Listened,
A few requests have been made for a more hands-on, in-depth, "show me how now" version of the handbook - so we're in the process of developing:

THE DIY COURSE

What you need to know for when you need to do it.

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TO INCLUDE:

  • The Handbook

  • Video Tutorials

  • Project Templates

  • Editable Frameworks + Worksheets

  • And tons of both simple and in-depth examples

PRE-ENROLLING NOW
Marketing + Branding Program
Pre-Launch Price - $387

SPECIAL LIMITED OFFER

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So if you’re thinking, I might wait till the whole program comes out, Don't because... 

We’ve got an awesome deal for you - and it kinda kicks our butts into gear to get get the progam out the door ASAP.

Get the handbook now and we’ll send you a code for 1/2 OFF the Course the second it comes out.

HEY THERE,
ARE YOU SIGNED UP TO GET THE LATEST UPDATES AND OFFERS?

Awesome, Thanks for submitting!

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Brady Dahmer

CEO, The Central Branch,
The Brand Primer

Still Got Questions?

LET'S CONNECT

We would love to hear from you,

the best places to reach us are:

Send an
Email

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Follow on

LInkedIn

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Set up a

Call

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About the Creator

Brady Dahmer is a multiple award-winning designer and creative entrepreneur. He is the founder of Central Branch, a branding and creative intelligence agency that is dedicated to empowering businesses by helping them better understand themselves and what they offer in the marketplace.

Brady has over 25+ years of experience running a successful design agency and was a course developer and faculty member of a national art school. He has held board positions for a number of leading arts foundations and events and has been actively involved with entrepreneurs, Fortune 500 companies, current, and future leaders, and revolutionary thinkers throughout his career.

Brady created a curriculum and taught Design and Art Direction at The Art Institute, as well as ran a competitive international youth entrepreneurial program (TYE) for highschool students for 6 years.

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Why are you still scrolling? Looking for more?

Jump over to the product page for a few more in-depth details about the Handbook.

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